Module 2 - The marketing plan

Key Outcomes

• Conduct a SWOT analysis
• Identify the target market for each business
• Understand the current needs in that market
• Analyse current approaches to the identified market by competitors
• Document how to differentiate our value proposition in this market
• Communication plan

The top producer on this CD is David Coulton - Scope Financial

Dave is the founder of Scope Financial based in North West Sydney. Scope Financial Services is a provider of owner occupied home loans, investment loans, personal loans and insurance. We see ourselves as advocates for our clients, and will save you time and effort by sourcing the right loan for you.

Our goal is to make the loan process simple, stress-free and seamless. We take pride in offering a superior level of customer service both while we organise your loan and on an ongoing basis. This, coupled with our honest and knowledgeable approach to your unique borrowing needs, means that we have built a large and loyal client base over the years. We are happy to say that all of our business comes in the form of referrals and repeat business from our satisfied clients.

www.scopefinancial.com.au